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Marketing Analytics Engineer - BI/Reporting (CRM)

Warner Bros. Discovery LogoWarner Bros. Discovery
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The Marketing Analytics Engineer will help drive CRM and lifecycle strategies through data, testing, and insights.  S/he will help translate complex data into actionable insights through storytelling dashboards and visualizations.  They will be responsible for collecting reporting/analysis requirements, working with the engineering team to ensure proper data flows, and partnering with CRM/Lifecycle teams to provide clear strategic recommendations to drive incremental results for WBD Streaming. S/he is an experienced analytics professional who is truly passionate about marketing and data.

Your Role Accountabilities

  • Lead the CRM analytics and measurement strategies for dedicated lifecycle programs. Analyze CRM funnel KPI’s to identify opportunities to optimize campaign and testing strategies
  • Leverage email, push, SMS, and in-app messaging, including the use of personalization and deep-linking to acquire, engage, and retain customer base.
  • Develop effective reporting solutions to empower data-driven strategies & decisions for global marketing teams
  • Translate and present complex data into actionable insights through analytic deep dives and dashboards.
  • Collect reporting/analysis requirements, work with the engineering team to ensure proper data flow, and partner with CRM/Marketing teams to provide clear strategic recommendations to drive incremental results for WBD DTC product(s).
  • Performing post campaign analysis to provide strategic insights and recommendations.
  • Collaborate with Engagement & Retention Marketing teams on cross channel messaging and strategies to optimize multi-channel campaigns.
  • Apply data knowledge to synthesize findings for executive presentations.

Qualifications & Experience

  • 3+ years experience in marketing analytics, with a particular focus on Lifecycle and CRM Marketing
  • 3+ years of Business strategy and understanding of how data impacts business goals; a focus on marketing/sales a plus
  • 2+ years experience with data visualization; familiarity with Looker and Amplitude a plus
  • Strong technical skills are required, including experience with Excel, SQL (LookML a plus), data mining, data visualization, and designing analytics/reporting data layers
  • Proficient in CRM data and platforms; familiarity with Braze a plus
  • Experience with customer insights, CRM email & push performance, and driving end-to-end lifecycle programs
  • Experience developing CRM campaign strategies, executing, measuring, and delivering performance insights
  • Strong understanding of testing techniques (A/B, multivariate) and methodologies to advise on best practices, business insights, and recommendations execution and provide actionable next steps
  • Self-starter with a team player mindset, capable of seeking out and building the necessary relationships throughout the business to achieve success
  • Strong presentation, interpersonal, and communication skills are a must. The ability to communicate effectively with leadership and cross-functional team with the capability of explaining data concepts to users with varying data backgrounds
  • Bachelor’s Degree in Business, Computer Science, Marketing, Mathematics, or a related field is preferred

Compensation range is $82,600.00 - $153,400.00 salary per year

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