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Analytics Engineer

Twilio LogoTwilio
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Location

Remote - Ontario, Canada

This position is needed to play a critical role in shaping and scaling our web analytics strategy across Twilio.com. In this role, you will be responsible for implementing and maintaining analytics tracking across our digital platforms to ensure clean, consistent, and actionable data. You will partner with teams across UX, CRO, Demand Gen, SEO, Brand, Identity, Product, and Data Science to deliver scalable and easy-to-use analytics solutions. This is a unique opportunity to grow as a subject matter expert (SME) in web analytics company-wide, working closely with Web Engineers, Data Scientists, Analysts, and Marketers to improve tracking infrastructure, data flows, and data utilization across a fast-evolving digital ecosystem.

Responsibilities

In this role, you’ll:

  • Collaborate with Web and Development teams to implement and maintain scalable web analytics tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Segment.
  • Define and maintain structured data layer requirements to support analytics and marketing needs.
  • Configure and maintain key analytics tools, including GA4, BigQuery, Looker Studio, and Tableau.
  • Perform QA and debugging of analytics tags and data flows using browser dev tools, tag debuggers, and proxy tools.
  • Optimize data integration between the Customer Data Platform (CDP) and GA4
  • Support integration of web analytics data with BI platforms, data warehouses, and data platforms (e.g., BigQuery, Snowflake, S3, Segment).
  • Ensure data quality, consistency, and accuracy across all tracked platforms.
  • Monitor and ensure compliance with privacy regulations (e.g., GDPR, CCPA) in tracking setup and manage data deletion requests in accordance with user consent in managed platforms.
  • Partner with cross-functional teams to define data requirements and deliver performance-conscious, scalable tracking solutions.
  • Contribute to strategic initiatives, including merging three distinct brands/websites into a unified domain, expanding use of CDP-housed data within GA4, and streamlining internal analytics workflows using AI to reduce manual effort and increase stakeholder value.
  • Maintain tracking specifications, documentation, and internal enablement resources.
  • Support GA4 analysis and ad-hoc reporting requests (e.g., site performance, A/B tests, content engagement).
  • Create and maintain dashboards using Looker Studio, Tableau, or similar BI tools.
  • Continuously drive improvements in tracking capabilities, data integrity, and stakeholder enablement.

Qualifications

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

  • 2–5+ years of experience in web analytics implementation or a similar technical analytics role.
  • Strong knowledge of JavaScript, HTML, and browser dev tools.
  • Expertise in Google Analytics 4, both implementation and analysis.
  • Hands-on experience with Google Tag Manager (GTM) and BigQuery.
  • Working knowledge of Customer Data Platforms (CDPs) and analytics data integrations.
  • Experience with debugging tools such as Tag Assistant, Charles Proxy, or ObservePoint.
  • Familiarity with SQL and cloud data platforms.
  • Familiarity with A/B and multivariate testing frameworks, as well as web personalization
  • Strong communication skills with the ability to bridge technical and non-technical teams.
  • Detail-oriented with a passion for clean, trustworthy data.

Desired:

  • Experience with Looker Studio, Tableau, or other BI tools.
  • Familiarity with Adobe AEM, Adobe Target, Mutiny, or similar platforms.
  • Strong analytical skills with a track record of delivering insights, storytelling, and actionable recommendations.
  • Interest or experience in applying AI-driven solutions to analytics workflows.
  • Experience with server-side tagging or CDPs (e.g., Segment).
  • Exposure to A/B testing platforms (e.g., Optimizely, Google Optimize).
  • Knowledge of cookie management platforms (e.g., OneTrust, Cookiebot).

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